I owned multiple marketing creatives from concept to execution. My creation process starts from the brief and ends with collecting data which informs the future briefs (marketing strategy) and design.

In this role, I learned how to interpret creative briefs to create targeted audience-focused designs, based on the available customer data and insights. I leveraged data to make a design decision supporting the project goal (in this case, drive CTR and sale). I relied on industry best practices and Facebook ad guide to inform my work as well.

Romance titles

Thriller/Suspense titles