12days-of-christmas-final_banner.png

Meijer

 

Meijer 2017 Holiday concept

Meijer Inc. is an American supercenter chain throughout the Midwest.

My holiday concept was based on 12 days of Christmas song. I focused on creating a movement and story telling graphics throughout the store to catch the customers’ eyes. The grand scale of letters and ornaments creates mood of being under the Christmas tree. All the illustrations were created in Illustrator.

 
Meijer_POPshot.jpg
Illustration.jpg

A partridge in a pear tree, Two turtle doves, three French hens 🎵

 
halloween.jpg

Halloween concept sketch

HalloweenPOS.png