visual design / illustration
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New Page

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Meijer

 

Meijer 2017 Holiday concept

Meijer Inc. is an American supercenter chain throughout the Midwest. My holiday concept was based on 12 days of Christmas song. I focused on creating a movement and story telling graphics throughout the store to catch the customers’ eyes. The grand scale of letters and ornaments creates mood of being under the Christmas tree. All the illustrations were created in Illustrator.

 
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A partridge in a pear tree, Two turtle doves, three French hens 🎵

 
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Halloween concept sketch

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Meijer Point of Sale refresh

I created over 200 signages that goes over the deli and bakery area, based on the initial creative guide. Understanding the concept, and applying it to the each signages was critical with this project. It is currently rolled out to all the stores in midwest.