visual design / illustration
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Dynatec

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    When designing for large-format content, I've found that clients are often concerned more about how  much  information they need than what  kind  of information they need.  I then ask myself the usual questions:  "What is the purpose of this design?"  "How can we (the client and I) best invite the audience?"

 

When designing for large-format content, I've found that clients are often concerned more about how much information they need than what kind of information they need.

I then ask myself the usual questions:

"What is the purpose of this design?"

"How can we (the client and I) best invite the audience?"

    Through close observation, I've found that a lot of companies use a white background for their banners (with cluttering information).  The dark-blue stands out amongst competitors banners and the crowd of attendees.   Though the client intended I place their logo at the bottom, I suggested keeping it in sight, above the expected tables/displays which might likely keep their brand hidden. 

 

Through close observation, I've found that a lot of companies use a white background for their banners (with cluttering information).

The dark-blue stands out amongst competitors banners and the crowd of attendees. 

Though the client intended I place their logo at the bottom, I suggested keeping it in sight, above the expected tables/displays which might likely keep their brand hidden. 

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